Archive for the ‘Facebook’ Category
3 Ways for Businesses to Take Full Advantage of Facebook
Facebook continues to grow in popularity with small business to the point where it’s no longer a matter of if you should be utilizing this platform as how. It’s really no surprise to me that Facebook is generally deemed more useful for the small business than other social media tools, such as twitter. The Facebook platform and applications are such that a business could feasibly build their entire web presence there – particularly now that Fan pages can be viewed publicly by non Facebook users.
So, the question I want to dive into today is this: What’s the best way to approach Facebook for your business?
Of course, I’m not entirely sure there’s one correct answer, so I’ll outline three approaches that might make sense.
1) Facebook Business Account only
Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. A Facebook Business Account allows you to create a simple business presence by creating public business pages, but you have limited access to the profiles of people who interact with or fan you page as well as little access to other features on the site. (Note: If you already have a personal profile account this option is not available)
Here’s the Help Center FAQs on Business Accounts. This can be a decent option for people who don’t want to do anything more than create a presence on Facebook. If you do not already have a Facebook personal profile you simply create a page or ad here. Once you create a Facebook page via business account you will always have the opportunity to convert it and create a personal profile.
2) Personal Profile for Personal and Business Fan Page for Business
Some people created a personal profile because they realized what a great tool Facebook is for keeping up with college and high school friends or sharing details about life with family and friends. When these same folks started realizing what a nice tool Facebook is for business, they faced the issue of mixing too much personal with business and visa versa.
For these folks the addition of a Facebook Fan Page is the most obvious solution. The Fan Page allows you to create a business only page with a great deal of functionality and settings that allow you to open your page up to the world far beyond your current Facebook friends. In addition, your updates and posts on your fan page spread to the wall of all those who become a fan on your page making your business presence even greater.
Of course, the way Facebook is set up there is still a very close relationship between your personal profile and the fan pages you administer. In this case, privacy settings on your personal profile probably become very important. You can visit your Facebook Profile Privacy Settings to make updates
Facebook: $750 Mil in Hand Worth More than $2Bil in Sky
It came up conversationally, but I believe I’m the only person at my company to have firsthand experience as a user of Facebook.com. It was kind of funny to have all these online advertising professionals asking me all about the website everybody used in college. Didn’t they get the memo? I’m new. I should be asking the questions around here. The subject of Facebook.com is an interesting one that’s worth a closer look.
Without question 2005 was the year of MySpace. Before Rupert Murdoch’s $580 million social networking venture took the interactive world by storm, it’s difficult to believe that even the most optimistic of the billionaire’s lackeys would have predicted that new acquisition would more than quadruple its reach within a matter of months. With 23.5 billion page views by February, MySpace became the second most trafficked site on the Internet.
Tags: Facebook