Posts Tagged ‘website traffic’
7 Secrets To Building Your Online Credibility
In a way, the Internet may be compared to the Wild Wild West. (Where do you think the acronym ‘WWW’ came from?) There is no real central authority that is in charge and many scam artists take full advantage of this. Especially as a small business owner with no large company name behind yours, building credibility in the prospect’s mind becomes crucial.
Here are seven ways to build your online credibility.
1. You may find it beneficial to place your picture (even a smugshot) on your website.
Brick and mortar stores have the advantage since the clerk has a direct face-to-face conversation with the customer. It is therefore easier to ‘connect’ and form a relationship.
I recently read an interesting thread on a marketing forum message board with several people giving their opinions on the pros and cons of placing your picture on your site. Most of the fears expressed were that people might be turned off by the owner’s ethnicity. Even though this is a real fear I think that the best reaction I read on this point came from an Italian-American small business owner. She said that she would not want to do business with someone who was prejudiced against her anyway – I thought to myself – “Problem solved!”
Your photo helps your visitor to reach across the great chasm of the Internet and touch your customer -– right from their monitors. Why do you think cellular phone customers are trading in their ‘old phones’ for the new ‘talk-to-me-and-see-me-at-the-same-time’ models?
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Tags: internet business, online sales, website conversion, website traffic